Keeping up With Digital Trends: Don’t Let Your Practice Get Left Behind

In today’s rapidly evolving digital healthcare landscape, healthcare practices and medical providers must do what it takes to meet patients where they are. The healthcare industry is increasingly competitive and crowded. Practices that fail to recognize the importance of keeping pace with the world’s digitization in all aspects will risk falling behind their numerous competitors.

For specialty practices, digital trends aren’t just a fad that will disappear in a few years. They’re here to stay, and ignoring them is risky, costing you patients and opportunities for growth.

Here are some digital platforms and trends your practice shouldn’t ignore, and how they can help grow your practice:

1. Google Ads

Google is the most used search engine in the world. People flock to the search engine to look up information about their health, including looking up healthcare providers that can address their condition and meet their needs.

It makes sense that Google Ads stands out as a digital platform that can transform your practice and bring you closer to the path to success.

Google Ads gives healthcare organizations the opportunity to create targeted advertising efforts toward their ideal audience and patients, targeting specific demographics and locations that can yield more clicks, impressions, leads, and conversions.

Google Ads provide immediate results and ensure that your medical website appears at the top of search engine results pages (SERPs), especially for patients who need you.

2. Meta

Almost everyone you know and almost everyone they know is on Facebook. With more than three billion active users monthly, Facebook is the largest social media platform in the world. There’s no doubt that the platform offers significant benefits for business, including specialty practices like yours.

Instagram is also a popular social media platform with over two billion active users monthly. Users can share photos and reels and give people a glimpse of their lives through media sharing.

Facebook and Instagram are both under Meta, and can help healthcare providers connect with their audience and attract new patients to choose their practice.

Facebook and Instagram Ads, known as Meta Ads, use advanced audience targeting options, allowing advertisers to reach patients who actually need them. Advertisers can reach target patients based on demographics, location, behaviors, and interests. Such advanced targeting options ensure results, inquiries, impressions, and appointments.

3. TikTok

TikTok has over one billion active users monthly, and if your 2025 healthcare marketing campaign doesn’t include the video-sharing platform, then your practice will be missing out on a lot of growth opportunities.

Healthcare organizations can utilize TikTok and take advantage of its popularity with short-form videos and content that can educate, engage and connect with a wider range of audience, simplify complex medical topics, increase brand credibility, and humanize their brand.

More and more people turn to TikTok for medical advice or to look for answers to their medical questions. While this may seem arbitrary at first–it is–there is an opportunity there for healthcare professionals to reach more people.

TikTok can be a powerful tool in patient education, giving your practice a human face by introducing healthcare professionals in your roster, engaging with your audience, and creating a community for people who deal with the same medical condition.

Lastly, use TikTok to collect patient data and insights. Analyze how your audience engages with your content and optimize your marketing efforts as necessary.

4. Local SEO

Local SEO is a digital marketing strategy that helps healthcare organizations and providers rank high in the SERPs of potential patients looking for services in their local area. It drives high-intent traffic from people nearby actively looking for care.

There are a couple of local SEO essentials:

✔️ Optimize your Google Business Profile, because it’s what shows up when people use Google. Provide all the necessary information, including the business name, address, phone number, hours of operation, services, and website. Add photos to add credibility.

✔️ Use local keywords across your website, content, meta tags, and other website elements. These keywords should include the name of your community, city, state, or region. This attracts more traffic from your local area.

✔️ Build local citations. These are online mentions of your organization’s name, address, and phone number (NAP) on other websites. Ensure that your NAP is consistent across online directories and review sites.

✔️ Online reviews. More than social proof for patient trust and credibility, online reviews and what you do to them significantly impact your ranking in SERPs. Actively ask for feedback and respond to every review, both positive and negative.

Keep Up or Risk Opportunities? Digital Trends Keeps You Relevant

Digital trends aren’t just trends. They’re necessary for keeping up with the times, especially the fast-paced and evolving landscape of the healthcare industry. If you’re still relying on outdated marketing tactics or are actively ignoring today’s digital trends, you’re not just risking getting left behind–you’re also letting go of patients and growth opportunities.

Keeping up with trends and staying updated on digital platforms and their constantly changing policies and restrictions can be overwhelming. The good news is you don’t have to go through it alone. Find someone who can stay current for you.