Blog
In many private practices, growth is measured in one way—more patients on the calendar. The thinking goes: if every appointment slot is booked,…
In healthcare marketing, it’s tempting to think that patients make decisions purely based on facts—procedure success rates, recovery timelines,…
The internet was supposed to make connecting with patients easier. Now, it’s crowded with pop-ups, inbox clutter, endless scrolling, and an…
The healthcare industry is complex and constantly evolving. Practitioners must adapt to changing patient expectations, technological…
A Crucial Component of Private Practice Success: Patient Referrals
If you’re running a new private practice, building a patient base can be…
A woman couldn’t sleep as her chronic back pain was flaring up again, and she’d been putting off finding a new specialist since moving cities six…
Most people don’t land on a medical website in a good place. They’ve Googled symptoms they don’t fully understand. They’ve bounced from one…
The healthcare industry is multifaceted and often complex. Every day, it undergoes significant transformative changes that reshape patient care,…
Research reveals that losing just one patient to another provider can cost a medical practice up to $200,000 over that patient’s lifetime, while…
Imagine a healthcare marketer launching a campaign aimed at everyone, everywhere. At first glance, it might seem like casting a wide net will lead to…