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Greg Caesar, Partner and Senior Director of Business Development at Medfluence Advisors, will deliver a keynote presentation at the ASCENT 2025 Annual Education Conference, hosted by ASCENT, an otolaryngology resource network dedicated to providing the best resources, education, and networking for otolaryngology practices. The conference will be held at the Kansas City Marriott Downtown in Kansas City, MO.

Caesar’s keynote, titled “From Foundation to Peak: Building Your Practice’s Presence in the Digital Era,” is scheduled for Wednesday, September 10 at 7:30 a.m. in the Lido Room.

The presentation will introduce the Patient Acquisition Pyramid, a structured, multi-step strategy designed to help surgical practices build and maintain a strong digital presence. Caesar will guide attendees through foundational tactics such as establishing an effective online presence and leveraging patient testimonials, then move into advanced strategies including search engine optimization, targeted advertising, and data-driven performance optimization.

The session will also explore how practices can foster trust and engagement through a dynamic social media presence and systematic patient review collection. Attendees will gain practical, actionable insights to help grow their visibility, attract more patients, and strengthen their market position in a competitive healthcare landscape.

Greg Caesar is a member of the Forbes Business Council and brings extensive experience in healthcare marketing and business development.

In addition to the keynote presentation, Medfluence Advisors will be available for networking and consultations at Booth 409 in the Imperial Ballroom exhibit hall during the conference.

About Medfluence Advisors

Medfluence Advisors is a leading healthcare marketing and consulting firm that provides strategic growth solutions for ENT practices and medical device companies. Led by Founder Nicholas Binge, Senior Partner Stacy Cesler, and Senior Director of Business Development Greg Caesar, Medfluence specializes in developing customized marketing strategies, patient engagement solutions, and operational consulting. The firm is committed to helping healthcare professionals and organizations succeed through innovative, tailored strategies that drive growth and efficiency.

Media Contact

Greg Caesar

Sr. Director of Business Development

Medfluence Advisors

Phone: 615-947-6037

Email: greg@medfluenceadvisors.com

Website: www.medfluenceadvisors.com

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